{
  "@context": "https://www.iptc.org/std/IKOS/IKOS.jsonld", 
  "uri" : "http://cv.iptc.org/newscodes/mediatopic/20000305", 
  "qcode" : "medtop:20000305", 
  "type": ["http://www.w3.org/2004/02/skos/core#Concept"],
  "inScheme" : [ "http://cv.iptc.org/newscodes/mediatopic/" ], 
  "modified" : "2023-03-31T12:00:00+00:00", 
  "prefLabel" : {
"fr" : "Publicité",
"se" : "Reklam",
"es" : "Publicidad",
"de" : "Werbung",
"en-GB" : "advertising",
"ar" : "اعلان",
"pt-PT" : "publicidade",
"pt-BR" : "publicidade",
"dk" : "reklame",
"zh-Hans" : "广告",
"no-NB" : "reklamebransjen",
"en-US" : "advertising",
"no-NN" : "reklamebransjen"},
  "definition" : {
"en-GB" : "Methods of promoting goods and services to consumers",
"de" : "Methoden Waren und Dienstleistungen dem Kunden anzupreisen mit Hilfe von Videos, Grafiken, Text etc.",
"se" : "Metoder för att marknadsföra varor och tjänster med hjälp av video, grafik eller text.",
"pt-PT" : "Métodos de promoção de bens e serviços junto do consumidor, através de vídeos, imagens, textos, etc.",
"pt-BR" : "Métodos de promoção de bens e serviços junto do consumidor, através de vídeos, imagens, textos etc.",
"dk" : "Metoder til markedsføring af varer og tjenester ved hjælp af video, grafik eller tekst.",
"zh-Hans" : "通过视频、图形、印刷文本等方式向消费者推销商品和服务的方式",
"en-US" : "Methods of promoting goods and services to consumers"},
  "broader" : [
"http://cv.iptc.org/newscodes/mediatopic/20000304"
],
  "exactMatch" : [
"http://cv.iptc.org/newscodes/subjectcode/04010001", "http://www.wikidata.org/entity/Q23700481"],
"created" : "2009-10-22T02:00:00+00:00"
}