{
  "@context": "https://www.iptc.org/std/IKOS/IKOS.jsonld", 
  "uri" : "http://cv.iptc.org/newscodes/mediatopic/20000312", 
  "qcode" : "medtop:20000312", 
  "type": ["http://www.w3.org/2004/02/skos/core#Concept"],
  "inScheme" : [ "http://cv.iptc.org/newscodes/mediatopic/" ], 
  "modified" : "2023-03-31T12:00:00+00:00", 
  "prefLabel" : {
"fr" : "Relations publiques",
"en-GB" : "public relations",
"de" : "Öffentlichkeitsarbeit",
"se" : "Pr",
"es" : "Relaciones públicas",
"ar" : "علاقات عامة",
"pt-PT" : "relações públicas",
"pt-BR" : "relações públicas",
"dk" : "PR",
"zh-Hans" : "公共关系",
"no-NB" : "pr-bransjen",
"en-US" : "public relations",
"no-NN" : "pr-bransjen"},
  "definition" : {
"en-GB" : "The business of managing and disseminating information from an individual or an organization to the public in order to influence their perception",
"se" : "Den kommersiella verksamhet som marknadsför produkter eller tjänster med hjälp av reklam, direktkontakt eller annonser.",
"de" : "Tätigkeit Produkte und Dienstleistungen anzupreisen durch Werbekampagnen, und/oder Kundenkontakt oder Nachrichtenverbreitung.",
"pt-PT" : "Promoção de produtos e serviços através de campanhas publicitárias e/ou pessoa a pessoa, ou através de comunicados de imprensa.",
"pt-BR" : "Promoção de produtos e serviços através de campanhas publicitárias e/ou pessoa a pessoa, ou através de releases.",
"dk" : "Kommercielle virksomheder, der markedsfører produkter eller tjenester gennem reklame, direkte kontakt eller annoncer.",
"zh-Hans" : "简称公关，指通过广告，或通过人际关系，或通过新闻传播推广产品和服务的工作",
"en-US" : "The business of managing and disseminating information from an individual or an organization to the public in order to influence their perception"},
  "broader" : [
"http://cv.iptc.org/newscodes/mediatopic/20000304"
],
  "exactMatch" : [
"http://cv.iptc.org/newscodes/subjectcode/04010007", "http://www.wikidata.org/entity/Q133080"],
"created" : "2009-10-22T02:00:00+00:00"
}