{
"@context": "https://www.iptc.org/std/IKOS/IKOS.jsonld", 
"uri": "http://cv.iptc.org/newscodes/tone/", 
"type": "http://www.w3.org/2004/02/skos/core#ConceptScheme", 
"prefSchemeAlias": "tone", 
"authority": "http://www.iptc.org", 
"copyrightHolder": "IPTC, International Press Telecommunications Council - https://iptc.org", 
"licenceLink": "http://creativecommons.org/licenses/by/4.0/", 
"dateReleased": "2023-09-12T12:00:00+00:00", 
"prefLabel" : {
"en-GB" : "Tone"},
"definition" : {
"en-GB" : "Meant to convey the general character or attitude of news content."},
"note" : {
},
"hasTopConcept" : [
"http://cv.iptc.org/newscodes/tone/sad", "http://cv.iptc.org/newscodes/tone/informative", "http://cv.iptc.org/newscodes/tone/escape", "http://cv.iptc.org/newscodes/tone/inspiring", "http://cv.iptc.org/newscodes/tone/nostalgic"
],
"conceptSet" : [
{
"uri" : "http://cv.iptc.org/newscodes/tone/sad", 
"qcode" : "tone:sad", 
 "type": ["http://www.w3.org/2004/02/skos/core#Concept"],
"inScheme" : [ "http://cv.iptc.org/newscodes/tone/" ], 
"modified" : "2023-09-12T12:00:00+00:00", 
"prefLabel" : {
"en-GB" : "sad"},
"definition" : {
"en-GB" : "Content evokes a sense of melancholy. May focus on a personal story, a societal condition or a tragic event."},
"created" : "2023-09-12T12:00:00+00:00"
},
{
"uri" : "http://cv.iptc.org/newscodes/tone/informative", 
"qcode" : "tone:informative", 
 "type": ["http://www.w3.org/2004/02/skos/core#Concept"],
"inScheme" : [ "http://cv.iptc.org/newscodes/tone/" ], 
"modified" : "2023-09-12T12:00:00+00:00", 
"prefLabel" : {
"en-GB" : "informative"},
"definition" : {
"en-GB" : "The main goal of the content is to inform the audience. May provide an overview or in depth knowledge of a news story or helpful life tips."},
"created" : "2023-09-12T12:00:00+00:00"
},
{
"uri" : "http://cv.iptc.org/newscodes/tone/escape", 
"qcode" : "tone:escape", 
 "type": ["http://www.w3.org/2004/02/skos/core#Concept"],
"inScheme" : [ "http://cv.iptc.org/newscodes/tone/" ], 
"modified" : "2023-09-12T12:00:00+00:00", 
"prefLabel" : {
"en-GB" : "escape"},
"definition" : {
"en-GB" : "Content gives the audience a break from the news and takes them to a place they may have never been before"},
"created" : "2023-09-12T12:00:00+00:00"
},
{
"uri" : "http://cv.iptc.org/newscodes/tone/inspiring", 
"qcode" : "tone:inspiring", 
 "type": ["http://www.w3.org/2004/02/skos/core#Concept"],
"inScheme" : [ "http://cv.iptc.org/newscodes/tone/" ], 
"modified" : "2023-09-12T12:00:00+00:00", 
"prefLabel" : {
"en-GB" : "inspiring"},
"definition" : {
"en-GB" : "Content evokes a sense of happiness or inspiration"},
"created" : "2023-09-12T12:00:00+00:00"
},
{
"uri" : "http://cv.iptc.org/newscodes/tone/nostalgic", 
"qcode" : "tone:nostalgic", 
 "type": ["http://www.w3.org/2004/02/skos/core#Concept"],
"inScheme" : [ "http://cv.iptc.org/newscodes/tone/" ], 
"modified" : "2023-09-12T12:00:00+00:00", 
"prefLabel" : {
"en-GB" : "nostalgic"},
"definition" : {
"en-GB" : "Content looks at subjects about the past in a playful or wistful manner"},
"created" : "2023-09-12T12:00:00+00:00"
}]

}